Reviewed

Bookmakers

  • bet365 Sport

    bet365 Sport

    If there is an example of how to run a successful online betting company, bet365 is it. They boast the most visited gambling website in… Read more

  • Betfred Sport

    Betfred Sport

    Betfred refer to themselves as the Bonus Kings as they like to offer their customers concessions and enhancements on a number of different bets and… Read more

  • Boylesports

    Boylesports

    Boylesports is Ireland’s most successful independent bookmaker. They have a small collection of shops but a large part of their business is done through their… Read more

  • bwin Sport

    bwin Sport

    Bwin is the largest betting company that is publically traded on the stock market. Since their formation in 1997, the company has gone on to… Read more

  • Coral Sports

    Coral Sports

    In 2026, Coral will be celebrating their 100th birthday. There are very few bookmakers that can lay claim to a long history like that. With… Read more

  • Ladbrokes Sports

    Ladbrokes Sports

    Where do they stand in the betting industry? The answer to the above question is right near the very top. The company has over 2,000… Read more

  • Mobile Wins Sports

    Mobile Wins Sports

    Mobile Wins is the small kid in the class with weird glasses. At first you don’t notice him between all the bigger guys, but once… Read more

  • Paddy Power Sports

    Paddy Power Sports

    Paddy Power are regarded as one of the biggest bookmakers in Ireland and looking at their home page, it is easy to see why as… Read more

  • Sky Bet Sports

    Sky Bet Sports

    Who is Sky Bet? Sky Bet is an online betting service which also offers a mobile service and allows Sky TV customers to place a… Read more

  • Unibet Sport

    Unibet Sport

    With various sports stars involved, Unibet not only offer you valuable insights into the sporting world, but also some of the most attractive odds around. Read more

  • William Hill Sports

    William Hill Sports

    William Hill have over 2,400 shops across the UK, a betting website which is one of the most recognised in the industry, and a mobile… Read more

Lorum Ipsum

Frequently Asked Questions

  • How do bookmakers work?

    Bookmakers are traditionally known as the ‘accountants of the horse racecourse’ and this is for good reason. They take money as stakes on various outcomes of a race or contest and they pay out money to those who predicted the outcome correctly.

    The aim of this ‘accountant’ is of course so that when the balance sheet is drawn up, a profit has been made by the bookmaker. To achieve this, they try to offer odds that are actually smaller than the probability of the outcome actually turning out that way.

    The odds offered by the Bookmakers when a given event is added up are therefore higher than 100%.

  • How are odds determined by Bookmakers?

    If a bookmaker offered odds of, say, 6/5, it would always be to the bettor’s advantage. You would then bet, say, £50 on ‘heads’ and £50 on tails and you would make a profit regardless of the result. Bookmakers are, of course, far too smart to let this happen. However, it is possible that comparing odds at bookmakers can create such a win/win situation.

  • How are the odds determined for a particular event?

    Below is an example of how prices are set based on the nature of the event. Let’s take two horse races, same venue, same type of race.

    Race 1: Big well-known race, well-known names competing, high stakes spread across the various player. Bookmakers can then compile odds easily and without much adjustment.

    Race2: Small race, with unknown participants. Is unlikely to generate as many stakes, so betting a high amount on 1 horse causes more headaches for the Bookmakers than race 1. To secure the Bookmaker’s margin, the odds per horse will go down, to have a higher ‘over-round’ percentage overall, so this acts as a buffer for the Bookmaker.

  • Why do bookmakers restrict your accounts?

    Bettors like to have multiple accounts because it ensures they get the best price on all their bets. It can be very frustrating to see your accounts very restricted or even closed. The official reason for restricting accounts is almost always a ‘trading decision’; actually, it is the reasons below that make your accounts get tackled.

  • Are there any bets that bookmakers don’t like?

    Bookies love it when you place multiple bets. That’s why they offer so many enhancements (odds that are increased in between) and money-back specials with multiple bets. After all, any kind of bet with more than one outcome reduces your chances of winning.

    Although you get a few wins from these bets; the bookies will generally leave you alone because they assume they are going to make money from you in the long run.

    There are some bets that bookmakers dislike, such as singles, for example. Or bad each way bets (each way bets in races where a short priced favourite is running and bettors are more likely to take advantage of the market) and each way bets on relatively short priced selections (3 on 1 or 4 on 1 shots).

    These are some examples of bets that bookmakers are not happy about and – even if you are losing – can cause restrictions on your account

  • What does it mean when your account has never been restricted?

    Don’t worry if you have never had to deal with bookmaker restrictions. Be happy! Most gamblers bet for fun and usually the amounts involved are so small that bookmakers are not worried at all. Besides, most punters lose regularly or bet on the type of bets bookmakers love (especially multiples).

  • Is it fair for the bookmaker to restrict my account?

    Don’t forget that a bookmaker runs a commercial business. That is why bookmakers make sure their terms and conditions allow them to restrict big winners at any time.

    Naturally, it would be much fairer for bookmakers to treat their big losing customers the same as their big winning bettors. The chances of this happening are slim, especially since the government has no legislation on the matter.

    It is relatively easy for bookmakers to monitor customers so having restrictions imposed on them is unfortunately one of the things to consider when gambling.

  • How do I prevent my account from being restricted?

    Of course, ideally you should not have to deal with restrictions from bookmakers. So the question is, can you do anything about this or are you powerless? There are some things you can do to reduce the chances of restrictions. We have put them here for you, take advantage of them!

    • Set rounded amounts
      The more arbitrary your bets are, the more you will resemble an arber. Arbers bet with exact amounts to guarantee their winnings. Betting with 40 euros instead of 39.99 makes you look more like a real gambler. Whether you are or not…
    • Write off money
      Don’t write off your money from your account too often. Make sure it doesn’t look like you have a regular betting bank, because the more strategy the bookies think they see in you, the more likely they are to restrict your accounts. If you’re winning; let your balance go up.
    • Lose!
      Believe us, this advice is not as weird as it sounds.
      If you have a good run in an account and it’s all running smoothly, back some selections that they lose and then trade them on the exchanges. Of course, make sure your potential debts do not exceed your potential profits.