Odds Brothers / Bookmakers / Unibet Sport

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With various sports stars involved, Unibet not only offer you valuable insights into the sporting world, but also some of the most attractive odds around.

Sports Insiders

Unibet has gone from strength to strength since being founded in 1997. Nowadays its alumni include former cricketer Graeme Swann, ex-rugby player Gavin Hastings and the Test Match Special commentator Henry Blofeld – these three currently go by the name of “Armchair Experts”. If you scroll down to the bottom of their website, you will find a link to see what Swann and Hastings have to say in their blog.

With various sports stars involved, Unibet not only offer you valuable insights into the sporting world, but also some of the most attractive odds around.


The home page has various tiles for you to click on depending on what you want to play. These tiles lead you to their sportsbook, casino, poker, games and live casino sections. Their sportsbook is one of the few to actually incorporate a visual background. In the current case, Chelsea’s Diego Costa and Man City’s Yaya Toure both feature. In the centre of the sportsbook, you will find their in-play betting. This section comes with arrows so you can easily scroll across the live action instead of just having it all directly laid out in front of you.

Beneath their in-play section is their most popular bets section. Here, you can see what people are backing and you can decide whether you want to get in on the action or not.
The top-left section of the website is devoted to shortcuts to their most popular sections as well as links to events that start within a few hours. Beneath this are the links to all of the markets on offer, and there are plenty of them!


The casino section follows in a similar vein to the homepage, with a tile approach being utilised. At the top, the larger and more noticeable icons are found. These are for games that have been recently added.

The casino also shows you at the top which games are the overall favourites and which have paid out the most over their lifetime. Located above this is a user bar that directs you to their tournament section – they have daily tournaments that cost as little as €0.20 a hand. Adjacent to this is the leaderboard, and this allows you to see who the most successful players are in the Unibet casino.
Beneath this you will find links to all other games on offer. You can opt for Unibet’s picks, their exclusives, new games, all games, or the games with the largest progressive jackpots.

Live Casino

The live casino follows in a similar vein to the normal casino. The homepage has links to Live Roulette, Live Blackjack, Live Hold’em, Live Baccarat and 3 Card Poker.
If you already have an account, then once you click through, you are taken straight to the game. If you don’t, clicking will take you through to a log-in page, and from here you simply need to register.


The remaining poker, bingo and games sections of the website are all extremely easy to navigate and require little more than moving your mouse curser over to the game.

Deposit and withdraw

Unibet allow all major bankcards and prepaid cards such as PaySafeCard and Ukash, or you can deposit through online money transfer services such as Skrill and NETELLER.
Once your withdrawal has been processed by Unibet, your money will be in your bank account within two to five days.

Help around the clock

Unibet have a 24 hour freephone number for both domestic and international clients. They are also contactable via their live chat function, a feature that is up and running 24/7.



Frequently Asked Questions

  • How do bookmakers work?

    Bookmakers are traditionally known as the ‘accountants of the horse racecourse’ and this is for good reason. They take money as stakes on various outcomes of a race or contest and they pay out money to those who predicted the outcome correctly.

    The aim of this ‘accountant’ is of course so that when the balance sheet is drawn up, a profit has been made by the bookmaker. To achieve this, they try to offer odds that are actually smaller than the probability of the outcome actually turning out that way.

    The odds offered by the Bookmakers when a given event is added up are therefore higher than 100%.

  • How are odds determined by Bookmakers?

    If a bookmaker offered odds of, say, 6/5, it would always be to the bettor’s advantage. You would then bet, say, £50 on ‘heads’ and £50 on tails and you would make a profit regardless of the result. Bookmakers are, of course, far too smart to let this happen. However, it is possible that comparing odds at bookmakers can create such a win/win situation.

  • How are the odds determined for a particular event?

    Below is an example of how prices are set based on the nature of the event. Let’s take two horse races, same venue, same type of race.

    Race 1: Big well-known race, well-known names competing, high stakes spread across the various player. Bookmakers can then compile odds easily and without much adjustment.

    Race2: Small race, with unknown participants. Is unlikely to generate as many stakes, so betting a high amount on 1 horse causes more headaches for the Bookmakers than race 1. To secure the Bookmaker’s margin, the odds per horse will go down, to have a higher ‘over-round’ percentage overall, so this acts as a buffer for the Bookmaker.

  • Why do bookmakers restrict your accounts?

    Bettors like to have multiple accounts because it ensures they get the best price on all their bets. It can be very frustrating to see your accounts very restricted or even closed. The official reason for restricting accounts is almost always a ‘trading decision’; actually, it is the reasons below that make your accounts get tackled.

  • Are there any bets that bookmakers don’t like?

    Bookies love it when you place multiple bets. That’s why they offer so many enhancements (odds that are increased in between) and money-back specials with multiple bets. After all, any kind of bet with more than one outcome reduces your chances of winning.

    Although you get a few wins from these bets; the bookies will generally leave you alone because they assume they are going to make money from you in the long run.

    There are some bets that bookmakers dislike, such as singles, for example. Or bad each way bets (each way bets in races where a short priced favourite is running and bettors are more likely to take advantage of the market) and each way bets on relatively short priced selections (3 on 1 or 4 on 1 shots).

    These are some examples of bets that bookmakers are not happy about and – even if you are losing – can cause restrictions on your account

  • What does it mean when your account has never been restricted?

    Don’t worry if you have never had to deal with bookmaker restrictions. Be happy! Most gamblers bet for fun and usually the amounts involved are so small that bookmakers are not worried at all. Besides, most punters lose regularly or bet on the type of bets bookmakers love (especially multiples).

  • Is it fair for the bookmaker to restrict my account?

    Don’t forget that a bookmaker runs a commercial business. That is why bookmakers make sure their terms and conditions allow them to restrict big winners at any time.

    Naturally, it would be much fairer for bookmakers to treat their big losing customers the same as their big winning bettors. The chances of this happening are slim, especially since the government has no legislation on the matter.

    It is relatively easy for bookmakers to monitor customers so having restrictions imposed on them is unfortunately one of the things to consider when gambling.

  • How do I prevent my account from being restricted?

    Of course, ideally you should not have to deal with restrictions from bookmakers. So the question is, can you do anything about this or are you powerless? There are some things you can do to reduce the chances of restrictions. We have put them here for you, take advantage of them!

    • Set rounded amounts
      The more arbitrary your bets are, the more you will resemble an arber. Arbers bet with exact amounts to guarantee their winnings. Betting with 40 euros instead of 39.99 makes you look more like a real gambler. Whether you are or not…
    • Write off money
      Don’t write off your money from your account too often. Make sure it doesn’t look like you have a regular betting bank, because the more strategy the bookies think they see in you, the more likely they are to restrict your accounts. If you’re winning; let your balance go up.
    • Lose!
      Believe us, this advice is not as weird as it sounds.
      If you have a good run in an account and it’s all running smoothly, back some selections that they lose and then trade them on the exchanges. Of course, make sure your potential debts do not exceed your potential profits.