Odds Brothers / Bookmakers / Betfred Sport

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Betfred refer to themselves as the Bonus Kings as they like to offer their customers concessions and enhancements on a number of different bets and markets.

The Bonus King
Betfred refer to themselves as the Bonus Kings as they like to offer their customers concessions and enhancements on a number of different bets and markets.

One of Betfred’s biggest strengths is that it is very bold and competitive with its pricing. This is something that is traditionally reflected in their owner/chairman Fred Done, who has been the face of their TV adverts for a number of years. He makes it feel like the punters are taking him on and vice versa when a bet is placed in one of his shops, online or on a mobile.

The firm is one of the biggest independent bookmakers in the world and has been around since the 1960s, so they are thoroughly trustworthy and reliable.

Layout of the website

Betfred’s sportsbook is much simpler than a lot of its rivals but it is something punters with the firm will appreciate. The page is not overly complicated with too much information, graphics or pictures.

The betting highlights on the left hand side of the page feature the most popular markets on any given day. These usually include the televised football games, horse racing meetings and other sporting events going on.

Below the highlights, all the major sports are covered. Once you click on them, all the related markets are displayed.

The centre of Betfred’s sportsbook page is dedicated to betting in-play. Their live betting offering is very good as it includes a wide range of sports, as well as novelties such as X Factor and I’m A Celebrity Get Me Out of Here.

One of the best parts of Betfred’s home page is the right hand side. There are three boxes here which include the next football, horse racing and greyhound events to go off. This is superb if you want a quick fire bet and don’t want to have to hang around to see the result.

Markets on offer

Betfred have not grown to be one of the four leading high street bookmakers in the UK without having a vast range of markets available. They cover all major sports including football, horse racing, and cricket, while there are also a lot of niche games such as basketball, ice hockey and pool on their site.

Looking at their choice of football markets, there is plenty to pick from, as Betfred cover all the major European leagues as well as leagues from an array of countries from the rest of the world.

Horse racing is a sport that is one of Betfred’s core products and this is evident on their site. Not only do they cover every single race from the UK and Ireland, but there are various specials available each day, such as the aggregate distance at a particular meeting, number of favourites on a card and how many winners a named jockey will have. These are great if you want an interest in a card without wanting to have a bet on every single race.

Deposit and withdraw

All major cards are accepted by Betfred, which makes it easy to deposit funds into your betting account 24 hours a day. There are also a range of other options available to you including Paypal if you prefer to use the service when making transactions online.

Withdrawals take between three to five working days to reach your bank account once you make the request on your account.

Help around the clock

Betfred are one of the online betting firms which offers 24/7 live help. It can be opened up on the left hand side of the page through a pop up box. A customer service agent will be able to help you resolve your problem as quickly as possible.



Frequently Asked Questions

  • How do bookmakers work?

    Bookmakers are traditionally known as the ‘accountants of the horse racecourse’ and this is for good reason. They take money as stakes on various outcomes of a race or contest and they pay out money to those who predicted the outcome correctly.

    The aim of this ‘accountant’ is of course so that when the balance sheet is drawn up, a profit has been made by the bookmaker. To achieve this, they try to offer odds that are actually smaller than the probability of the outcome actually turning out that way.

    The odds offered by the Bookmakers when a given event is added up are therefore higher than 100%.

  • How are odds determined by Bookmakers?

    If a bookmaker offered odds of, say, 6/5, it would always be to the bettor’s advantage. You would then bet, say, £50 on ‘heads’ and £50 on tails and you would make a profit regardless of the result. Bookmakers are, of course, far too smart to let this happen. However, it is possible that comparing odds at bookmakers can create such a win/win situation.

  • How are the odds determined for a particular event?

    Below is an example of how prices are set based on the nature of the event. Let’s take two horse races, same venue, same type of race.

    Race 1: Big well-known race, well-known names competing, high stakes spread across the various player. Bookmakers can then compile odds easily and without much adjustment.

    Race2: Small race, with unknown participants. Is unlikely to generate as many stakes, so betting a high amount on 1 horse causes more headaches for the Bookmakers than race 1. To secure the Bookmaker’s margin, the odds per horse will go down, to have a higher ‘over-round’ percentage overall, so this acts as a buffer for the Bookmaker.

  • Why do bookmakers restrict your accounts?

    Bettors like to have multiple accounts because it ensures they get the best price on all their bets. It can be very frustrating to see your accounts very restricted or even closed. The official reason for restricting accounts is almost always a ‘trading decision’; actually, it is the reasons below that make your accounts get tackled.

  • Are there any bets that bookmakers don’t like?

    Bookies love it when you place multiple bets. That’s why they offer so many enhancements (odds that are increased in between) and money-back specials with multiple bets. After all, any kind of bet with more than one outcome reduces your chances of winning.

    Although you get a few wins from these bets; the bookies will generally leave you alone because they assume they are going to make money from you in the long run.

    There are some bets that bookmakers dislike, such as singles, for example. Or bad each way bets (each way bets in races where a short priced favourite is running and bettors are more likely to take advantage of the market) and each way bets on relatively short priced selections (3 on 1 or 4 on 1 shots).

    These are some examples of bets that bookmakers are not happy about and – even if you are losing – can cause restrictions on your account

  • What does it mean when your account has never been restricted?

    Don’t worry if you have never had to deal with bookmaker restrictions. Be happy! Most gamblers bet for fun and usually the amounts involved are so small that bookmakers are not worried at all. Besides, most punters lose regularly or bet on the type of bets bookmakers love (especially multiples).

  • Is it fair for the bookmaker to restrict my account?

    Don’t forget that a bookmaker runs a commercial business. That is why bookmakers make sure their terms and conditions allow them to restrict big winners at any time.

    Naturally, it would be much fairer for bookmakers to treat their big losing customers the same as their big winning bettors. The chances of this happening are slim, especially since the government has no legislation on the matter.

    It is relatively easy for bookmakers to monitor customers so having restrictions imposed on them is unfortunately one of the things to consider when gambling.

  • How do I prevent my account from being restricted?

    Of course, ideally you should not have to deal with restrictions from bookmakers. So the question is, can you do anything about this or are you powerless? There are some things you can do to reduce the chances of restrictions. We have put them here for you, take advantage of them!

    • Set rounded amounts
      The more arbitrary your bets are, the more you will resemble an arber. Arbers bet with exact amounts to guarantee their winnings. Betting with 40 euros instead of 39.99 makes you look more like a real gambler. Whether you are or not…
    • Write off money
      Don’t write off your money from your account too often. Make sure it doesn’t look like you have a regular betting bank, because the more strategy the bookies think they see in you, the more likely they are to restrict your accounts. If you’re winning; let your balance go up.
    • Lose!
      Believe us, this advice is not as weird as it sounds.
      If you have a good run in an account and it’s all running smoothly, back some selections that they lose and then trade them on the exchanges. Of course, make sure your potential debts do not exceed your potential profits.