Number one online service
If there is an example of how to run a successful online betting company, bet365 is it. They boast the most visited gambling website in the UK and are miles ahead of their rivals in terms of their online offering.
bet365 do not have any retail shops to look after and therefore their focus is completely on their website and mobile app, which has proved very popular since its launch.
The company was one of the first to price up the less traditional betting markets on football such as corners, bookings and both teams to score.
Layout in the site
bet365’s home page is made up of four layers, which all fit neatly onto the page to avoid any confusion for those visiting the site.
On the left hand side of the page, there is an A-Z of the sports bet365 cover. Once you open up one of these tabs, every market which is available to that sport enters the centre part of your screen.
The second layer on the home page is dedicated to live betting. bet365 are renowned for offering a vast array of markets and sports in-play. You should always find a football or tennis match from somewhere around the world to get involved with.
The third segment of the page is labelled top coupon and this is a section that is really useful to punters. You are able to collate all the games in the Football League as a list which makes putting an accumulator together much easier. There is also a horse racing link here which takes you to a page with the next three races on it.
Finally, the right hand side of the page features your betting slip and the next horse race which is set to go off.
Ray Winstone: the face of the advert
If you watch football on the box, the chances are that you will have seen one of bet365’s adverts featuring Ray Winstone, a man who has been the face of bet365 over the past couple of decades.
bet365 often promote one of their in-play markets during half-time of a televised game, which is great coverage for their firm.
Unlike some betting adverts, where the operator is not necessarily clear until near the end of the commercial, viewers recognise the bet365 brand straightaway when Ray Winstone pops up on the screen.
Why bet with bet365?
Choice is really important to a punter with an online betting site. If the options available to bet on are limited, you may end up staking your money on a market or sport you know very little about. With bet365, that is a problem you are not going to be faced with. Their list of sports includes UFC, volleyball and pool, as well as all the major sports that betting is more commonly associated with.
In terms of its horse racing offering, every race in the UK and Ireland is covered. The firm price up most races by 8.30am on the day of the meeting, but some early odds can be found on the evening before.
Greyhound fans also appreciate bet365 as it is the only firm to price up all the races on the cards which feature on RPGTV on Wednesday through to Sunday. There is also a range of other specials available including trap challenges and distance betting.
bet365 allow you to cash out a bet before the game has finished if you are in a winning position. This means you can take an offer rather than sweating it out until the end of the game where the result could end up going against you.