The Sports Betting & Odds Comparison service (the service) is a free mobile service, enabling users to find and compare the best odds and bet with leading bookmakers. The service is provided to UK mobile users via mobile web, mobile application and online.

The Service is committed to protecting your privacy. The information collected is used to provide you with the services accessible through our website (for example, the odds comparison service and the assisted registration service (whereby we send your information to selected bookmakers to enable you to open an account with our bookmaker partners)) (together the “Services”) and to provide a personalized experience when you visit our website. We fully appreciate the value of the personal information submitted. The following sections explain our privacy commitments further.

What data do we collect?
So that we can provide the Services, we may, upon registration or at other times, ask you to submit information. You are under no obligation to provide such information. However, if you should choose to withhold requested information, we may not be able to provide you with the Services.

How is the information used?
The Service will use the information provided to:

  • identify visitors;
  • provide the Services;
  • verify your credit/debit card details;
  • improve the content of our webpages;
  • customize the content and/or layout of our pages for each individual customer; and
  • send you information that you may find useful, including information about new products and Services.

We may occasionally send direct mail about products and Services we feel may be of interest to you. This will only come from us (or our agents) and only if you have indicated that you do not object to these offers. You can, however, unsubscribe by sending an e-mail to

With who is the information shared?
If you use the assisted registration service, it will be necessary for the Service to disclose your personal information to the bookmakers whom you would like to open an account. The bookmakers will use this data in accordance with their own privacy policy (links will be provided to such privacy policies when registering using the assisted registration service). By using the assisted registration service, you consent to such use of this information and agree that the Service is not responsible for such use.

The Service may disclose aggregate statistics about our site visitors, customers and sales in order to describe our Services to prospective partners, advertisers and other reputable third parties for other lawful purposes – these statistics will include no personally identifying information.

The Service may disclose personal information if required to do so by law or if it is believed that such action is necessary to protect and defend the rights, property or personal safety of the Service, the site or its visitors.

The Service contains links to other sites. The Service is not responsible for the privacy policies or the content of such sites.

Log files / IP addresses
When you visit our site, we automatically log your IP address (the unique address which identifies your computer on the internet) which is automatically recognized by our web server. We use IP addresses to help us administer the site and to collect broad demographic information for aggregate use. Your IP address may be linked to any personally identifiable information that you submit.

The Service places great importance on the security of all personally identifiable information associated with our customers. We have security measures in place to attempt to protect against the loss, misuse and alteration of customer data under our control. We use secure server software (SSL) to encrypt financial information you input before it is sent to us. While we cannot ensure or guarantee that loss, misuse or alteration of data will not occur, we use our best efforts to prevent this.

Use of cookies
Cookies are pieces of information that a website transfers to your hard drive to store and sometimes track information about you. Most web browsers automatically accept cookies, but if you prefer, you can change your browser to prevent this. However, you may not be able to take full advantage of a website if you do so. Cookies are specific to the server that created them and cannot be accessed by other servers, which means they cannot be used to track your movements around the web. Although they do identify a user’s computer, cookies do not personally identify users and passwords and credit card information are not stored in cookies.

We may use cookies to:

  • identify who you are and to access your account information;
  • estimate our audience size and patterns;
  • ensure that you are not asked to register twice;
  • control how often visitors see similar advertisments;
  • track preferences and improve and update our website; and
  • track the progress and number of entries in our promotions and contests.

Where is the information stored?
Information, which you submit via this website, is initially sent to a computer located in the United Kingdom. However, in the course of processing your personal information in accordance with this privacy policy it may be necessary to transfer your personal information outside the EEA. Please contact us if you wish to know the details of the countries involved.

Advertisements on the Service website
The Service allows third parties to provide banner advertisements within this site. Because your web browser must request these advertising banners from these third parties, they may record your IP address. If you would like to prevent these third parties from doing this, you should visit each third party’s site individually and opt-out (if this option is offered by the third parties in question).

Your acceptance of these terms
By using this site, you consent to the collection and use of information by the Service and to the use of that information in accordance with the the Service privacy policy. All changes to the privacy policy will be uploaded to this website.

Your rights
You have a legal right to a copy of all the personal information about you held by us. You also have a right to correct any errors in that information. As You have the right to prevent us using your personal information for direct marketing purposes