Who is Sky Bet?
Sky Bet is an online betting service which also offers a mobile service and allows Sky TV customers to place a bet through their television if they have the internet connected to their Sky box.
Their tagline “It matters more when there’s money on it” works really well and they have been able to advertise and promote this through their coverage of football on Sky Sports to make it synonymous with their brand.
Sky Bet also offer a range of other betting services including Sky Vegas, Sky Casino, Sky Poker and Sky Bingo.
Markets on offer at Sky Bet
Everything you’d expect to find from a leading bookmaker is available on Sky Bet’s website as they cover horse racing, football, greyhounds, novelties and a host of other sports. Their most popular products seem to be horse racing and football as they are both featured in their top sport section.
Sky Bet offer a host of different football specials for customers, including transfer specials. These are really popular during an open transfer window in which they are able to promote their odds on Sky Sports News at a time when these markets are likely to be very topical.
Extra on offer
Sky Bet are very fortunate in that they are able to offer their customers the sort of video and written content that none of their competitors would be able to get hold of. The majority of this has come from Sky Sports. Top pundits such as Jamie Redknapp, Alex Hammond and Sir Ian Botham give you tips in their respective sports, so in terms of the tipsters on offer, Sky Bet are head and shoulders above the rest.
At the top of Sky Bet’s home page there is a yellow ticket, which is very similar to that on Sky Sports News. This keeps you in the loop in terms of the top headlines at that given time.
Help on hand
There are three ways to contact Sky Bet if you encounter any problems with their website or service. The quickest is their live chat facility, which can be opened under the ‘contact us’ section. This will ensure your query will be handled straightaway. If you are not in a rush for a response, you can e-mail them and you are likely to get a response within the same day. The third option is to telephone the customer service department, if you’d prefer to speak with someone verbally.
Design of website
Sky Bet has chosen to use a simple approach to the website but it really does work. An A-Z of the sports they cover is on the left side of the page, while there a number of quick links to markets which are taking place on that day or in the near future.
In the centre of the page, a lot of emphasis has been placed on live betting. Sky quite clearly prioritise events which are in-play or about to go on under the upcoming events section.
At the bottom of the home page, all the payment methods are clearly stated and there is a FAQ section where you can read more about deposits, withdrawals, terms and conditions and other topics.
Football League sponsorship
In 2013 Sky Bet became the sponsors of the Football League and this deal appears to have helped the company become more recognisable. Although Sky Bet have the luxury of promoting their betting channel through their TV service, this sponsorship has ensured those who don’t subscribe to Sky become award of the brand.
Sky Bet have been working closely with all 72 Football League clubs to offer their customers tickets for various matches , while also giving their followers on Twitter behind the scenes coverage of their clubs.